What risk arises from discussing neighbors' pricing in the conversation?

• A. It builds trust.
• B. It clarifies value.
• C. It could raise privacy and fairness concerns.
• D. It closes the deal faster.

Answer: (C)

Discussing neighbors' pricing introduces privacy and fairness concerns. Referencing what neighbors have paid can reveal private information about individuals’ finances or willingness to pay and invites unfair or inaccurate comparisons. That can feel intrusive, erode trust, and suggest that deals are influenced by who you know rather than the value you offer. The safer approach is to focus on the customer’s own needs and the specific value of your solution. Some might think it shows competitiveness, but it tends to raise concerns about privacy and fairness rather than improve the sale.