What is the best way to present pricing during the visit?

• A. Present transparent pricing, show what's included, highlight guarantees, and compare packages side-by-side.
• B. Keep pricing opaque and only show the cheapest option.
• C. Delay pricing discussion until after service.
• D. Only present the mid-tier package.

Answer: (A)

The idea being tested is to present pricing in a transparent, value-focused way during the visit. When you lay out pricing in clear terms and show exactly what’s included, plus any guarantees, and then compare the available packages side by side, the customer can see the full value of each option. This builds trust, helps them understand what they’re paying for, and makes it easier to choose based on needs rather than guessing at value or feeling pressured by price alone. Seeing side-by-side what’s included helps the customer weigh outcomes and protection, which naturally reduces objections tied to price and fosters a smoother path to agreement.

Keeping pricing opaque or only showing the cheapest option creates doubt and suspicion, and delaying the price discussion invites anxiety and resistance. Focusing on just the mid-tier package limits the customer’s sense of value and may prevent them from choosing a higher-value option that better fits their needs.