According to the sales pitch, what is the basis for offering a renters discount on pest control services?

• A. Because landlords typically pay for structural items.
• B. Because the company wants to move quickly into the market.
• C. Because renters do not own the home.
• D. Because renters are more likely to renew contracts.

Answer: (C)

The main idea being tested is how a sales pitch justifies a price incentive based on the customer’s situation. The pitch uses renters’ lack of ownership as the reason for offering a discount: renters do not own the home, so they aren’t the primary financial steward of the property and may need affordable access to pest control without the long-term investment that owners make. This framing targets tenants directly and makes the service feel more attainable for them, which is why “because renters do not own the home” is the best basis for the discount. Other reasons listed—like moving quickly into the market, landlords paying for structural items, or renters being more likely to renew—don’t align with the stated justification in the pitch, which centers on the ownership difference.